Brad was an architecture student and Tony was going to be a history teacher. On the way to graduation, both of us ended up in a jewelry making class. We planned on messing around with this jewelry making stuff for a year or two but people loved our designs so much we had to go into business.

We sought to offer a personalized jewelry store, where we could closely communicate with our customer to create a unique piece of jewelry, handcrafted and tailored to their taste. It was a new concept in our field, hence our name: The Gold Concept.

The Gold Concept in San Luis Obispo, CA celebrated 30 years in business October of 2001. In 1987 the duo opened a second location in San Luis Obispo, B. Anthony & Company Jewelers. Today the two locations employ over 15 employees.

The Gold Concept opened with $2,000 worth of hand made items in 1971. Every item in stock was sold their first Christmas season. Today the store inventory varies from $300,000 to $400,000 and about 25% of the items sold are special made at the customer’s request.

Brad and Tony invite you to browse through one of their fine locations to find the item of your dreams.